B2B, B2C Mena and Global Consultant

Turn commercial ambition into measurable growth.

H&A Consulting helps B2B and B2C organizations develop commercial opportunities across MENA and international markets, with practical, project-scoped support from Algeria.

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Algeria-based · Remote-first, project-scoped engagements

B2B & B2C growth Industry & energy International trade

MARKET & DEVELOPMENT +25% regional targets exceeded

+30%revenue uplift through network optimization

Strategy · fieldwork · growth

Algeria-based · MENA & worldwide projects Scroll to explore

01 / PROFILE

Strategy with its feet on the ground.

ABOUT H&A CONSULTING

Commercial clarity.
Execution that scales.

H&A Consulting provides technical-commercial advisory and sales-development support for B2B and B2C organizations. The approach combines field experience, market understanding, a clear value proposition and practical follow-through to build lasting business relationships.

Consulting experience spans heavy industry, fast-moving consumer goods and telecommunications. Past assignments have included territory development, contract negotiation, sales-team training and cross-border commercial coordination. The focus is useful, measurable growth built with the client.

01Read the market

Listen to customers, channels and frontline signals.

02Align the value

Connect real needs to a clear, defensible proposition.

03Make it move

Build an execution, follow-up and learning rhythm.

AREAS OF PRACTICE

From strategy to the field.

Five consulting scopes, one goal: help B2B sales and international projects move forward with more focus, alignment and momentum.

ANAE · 010223

Technical-commercial consulting

Make a technical offer clearer, more relevant and more persuasive to B2B decision-makers—from qualification through negotiation.

Key accountsNegotiationB2B offer

ANAE · 011206

Industrial machinery · hydrocarbons & energy

Commercial advisory around industrial equipment: buyer needs, offer fit, partners and market development.

EnergyEquipmentMarket growth

ANAE · 010911

Import-export consulting

Commercial support for cross-border opportunities: partner outreach, supplier discussions, trade documentation and deal coordination.

SourcingCoordinationB2B transactions

ANAE · 010222

International trade consulting

Structure market entry, identify clients and partners, and support international commercial negotiations and operations.

Market entryPartnershipsNegotiation

ANAE · 010114

Organization & management consulting

Strengthen commercial organization through clear targets, management routines, team coaching and better pipeline visibility.

TeamsKPIs & forecastsPerformance

ANAE

ANAE activity categories · The codes shown correspond to the listed consulting practice areas.

SELECTED IMPACT

Performance shows up in the numbers.

Selected historical indicators from commercial roles carried out in Algeria.

25%+Regional targets exceeded

Annual performance reported in the Area Sales Manager role.

+30%Network revenue uplift

Increase associated with distributor and retailer network optimization.

50+Sales reps trained

Coached on consultative selling and CRM tools.

10+Revenue-generating campaigns

Campaigns delivered with cross-functional teams.

Past results are associated with specific roles and periods; they are not forecasts or guarantees.

WHERE I WORK

From Algeria to the world.

Algeria-based, with remote-first advisory and clearly scoped on-site engagements across MENA and international markets.

Algeria

Grounded in local market context, field commercial development and an independent activity registered with ANAE.

ANAE registeredOn-the-ground

MENA

Regional expansion, distributor development and cross-border trade support in Arabic, French and English.

AR · FR · ENRegional growth

Worldwide

Remote advisory for market entry, technical-commercial opportunities and import-export coordination. Any on-site engagement is agreed project by project.

Remote-firstScoped engagements

International availability describes consulting delivery—not local offices or client results in every market.

HOW I WORK

From first conversation to lasting traction.

Good consulting should become useful decisions, stronger customer conversations and an operating rhythm the team can sustain.

Talk through your next challenge

Diagnose

Clarify the goal, market, target buyers and decision barriers.

Position

Shape a value proposition around operational and commercial needs.

Activate

Move prospecting, key accounts, partners and negotiations forward.

Embed

Track indicators, coach the team and establish a sustainable rhythm.

EDUCATION & CERTIFICATIONS

A strong foundation.
A habit of learning.

2021 — 2023

Master’s · Public Management

Ammar Thledji University · Laghouat

2016 — 2019

Bachelor’s · Economic & Commercial Sciences

Ammar Thledji University · Laghouat

2014 — 2015

Quality, Health, Safety & Environment Management

INPED Institute · Boumerdès

Certificates

Google Workspace Mail Management — Google Cloud / CourseraBuild a Computer Vision App with Azure Cognitive Services — Microsoft / CourseraAI, Business & the Future of Work — Lund UniversityIntel® Network Academy: Network Transformation 102 — IntelLeading Diverse Teams & Organizations — University of MichiganLaunch Your Online Business — The State University of New YorkGoogle Analytics for Beginners — Google Analytics Academy (certificate expired March 3, 2026)Getting Started with AI using IBM Watson — IBM Skills NetworkProfessional Skills for International Business — University of LondonNatural Gas — University at Buffalo, The State University of New YorkManagement Skills for International Business — University of LondonInitiating and Planning Projects — University of California, IrvineBusiness English: Management and Leadership — Arizona State UniversityLeading Teams — University of MichiganUnderstanding Financial Markets — University of GenevaInnovation for Entrepreneurs: From Idea to Marketplace — University of Maryland, College ParkNew Venture Finance: Startup Funding for Entrepreneurs — University of Maryland, College ParkManaging Social and Human Capital — University of PennsylvaniaBuilding a Business Presence With Facebook Marketing — Coursera Project NetworkIntroduction to CRM with HubSpot — Coursera Project NetworkCloud Data Engineering — Duke UniversityGlobal Trends for Business and Society — University of PennsylvaniaIntroduction to Data Analytics for Accounting Professionals — AICPA & CIMABudgeting and Scheduling Projects — University of California, IrvineSuccessful Negotiation: Essential Strategies and Skills — University of MichiganIntroduction to Data Analytics for Business — University of Colorado BoulderMarket Research and Consumer Behavior — IE Business SchoolBrand and Product Management — IE Business SchoolFundamentals of Management — University of California, IrvineIntroduction to Google Workspace Administration — Google CloudProject Initiation: Starting a Successful Project — GoogleFoundations of Project Management — GoogleFundamentals of Digital Marketing — Google Digital GarageExecuting Winning Sales Plans — PepsiCo Sales Learning PortalRouting — PepsiCo Sales Learning PortalTeam Meetings — PepsiCo Sales Learning PortalExecution Planner — PepsiCo Sales Learning PortalRange Selling: Beverages — PepsiCo Sales Learning PortalP.E.P.S.I Selling Skills — PepsiCo Sales Learning Portal5 Minute Sell eLearning (Foods) — PepsiCo Sales Learning Portal

Working languages

Arabic · French · English

NEXT STEPS

Let’s move your next commercial project forward.

For a quote or project enquiry, use WhatsApp. You can also copy the WeChat number below or email H&A Consulting directly.

WHATSAPP+213 550 063 635 EMAILhadj.a.consulting@gmail.com

✓Algeria-based consulting · Remote-first, with on-site work scoped per project

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